Me too. Was there some regulatory change that makes spraying SMS more difficult? It'd be great to hear from someone that works there or at Vonage which sees to have suffered the same fate.
There are some new 10DLC self-regulations coming down the pipes. The cell carriers and “demanding” action on spam SMS and instead of letting the FCC get involved, they all said “hey, we can do this ourselves!” And The Campaign Registry was born, and along with it 10DLC. Starting December 1 at the latest (some are Sept 1) cell carriers won’t accept non-10DLC SMS traffic to ingress into their networks. The 10DLC registration process includes setting up and verifying your “Brand” (company) and “Campaign” (what you’re doing with SMS). A large part of it is proving you have end user permission for SMS, opt in and opt out information, privacy policy, and the like. Once all of that is done, it goes to the provider where your DIDs are attached to the Campaign. Now, can’t wait to see how all this works in practice!
Not the person you’re replying to but the company I work for switched to Bandwidth.com as our SMS/Voice provider.
To call Twilio’s 10DLC handling “incompetent” would be a major understatement. In general Twilio was horrible to work with, we’d jump through all their hoops and they’d still block our messages randomly.
Twilio still is rock solid IMO. The issue is when sprint and T-Mobile merged as well as the backlash from the carriers dealing stir shaken. They rushed to create the campaign registry. It’s effectively made many normal sms use cases nearly impossible. What’s happened is the industry is being bogged down in regulations self imposed and directed by the feds
