There are some new 10DLC self-regulations coming down the pipes. The cell carriers and “demanding” action on spam SMS and instead of letting the FCC get involved, they all said “hey, we can do this ourselves!” And The Campaign Registry was born, and along with it 10DLC. Starting December 1 at the latest (some are Sept 1) cell carriers won’t accept non-10DLC SMS traffic to ingress into their networks. The 10DLC registration process includes setting up and verifying your “Brand” (company) and “Campaign” (what you’re doing with SMS). A large part of it is proving you have end user permission for SMS, opt in and opt out information, privacy policy, and the like. Once all of that is done, it goes to the provider where your DIDs are attached to the Campaign. Now, can’t wait to see how all this works in practice!