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The Median upgrade Cycle for iPhone user are closing in to 3 years, with the whole industry trending to 4. And when you consider most of the used iPhone are being passed on to another user ( Family Members ) Generally Speaking iPhone as a product and ecosystem is doing pretty damn well.

What Apple needs however is to make swapping Battery cheaper, and invest in battery technology that makes them last longer in cycles. Right now the battery replacement is $ 69 for iPhone 12. While the iPhone 8 and below are much more reasonable $49.



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