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Thanks for doing the math. I always found it funny that Apple was advertising how they were doing such a great service to the environment by not packing in a charger.

If they really cared about the environment, they'd avoid updating their product every year and encourage users to keep using the same device for longer, but of course they would never do that.



You can encourage users to use the same device for longer and also make a new phone every year to advance technology and to serve new entrants to the market.

I mean, look at iOS 14 -- it supports phones that are five years old. There is no prompting to upgrade to a new device. There is advertising on billboards and on TV, but not on the phone itself.


The Median upgrade Cycle for iPhone user are closing in to 3 years, with the whole industry trending to 4. And when you consider most of the used iPhone are being passed on to another user ( Family Members ) Generally Speaking iPhone as a product and ecosystem is doing pretty damn well.

What Apple needs however is to make swapping Battery cheaper, and invest in battery technology that makes them last longer in cycles. Right now the battery replacement is $ 69 for iPhone 12. While the iPhone 8 and below are much more reasonable $49.


This is just silly. And what you say is the opposite. If I need a new phone now, you think I should buy a year or 2 year old phone? That will not last as long.




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