Payday loans might be used for leveling variable pay, but the impression I've always gotten is that they are used more for addressing inconvenient expense timing for people that have neither reserves nor more conventional credit available; Even doesn't really help with that.
> 70% of payday loans are used for predictable, recurring expenses.
Even if that unsourced figure is correct, it doesn't really address the issue: if they aren't used to deal with "I was short because my pay was lower than normal this week", Even wouldn't help. That's its a predictable, recurring expense doesn't mean that its not a recurring pattern of timeshifting a mismatch between income and expense, rather than dealing with irregular income patterns.
Even (at best) deals with irregular income patterns, but nothing else.