Adblock Plus made it so the ad shows up as a background image behind the article. I never realized it was an ad. When I open a private browsing window where Adblock Plus isn't enabled, the ad is full-page, front and center and you have to move your mouse to the right to reveal the article.
Hmm no, thats now how that works. If you browse aroudn the site we don't show the ad. If you visit new from twitter or google or facebook we show yyou the ad once. When you go to a second page we don't show it anymore. So when you open a private window it assumes you are new and shows you the ad.
