speaking as someone who tried this route, don't bother. if you have a product named xyz, people expect it to be at xyz.com.
otherwise, you will lose the traffic that assumes xyz.com is your domain.
and not just from random visitors but important contacts like investors, who assumed we were at dropbox.com. even people who knew well that we were at getdropbox.com would routinely fire off emails to dropbox.com by accident.
the process sucks, but we're changing our name after wasting a lot of time hoping we could secure dropbox.com and going back and forth with the owner.
otherwise, you will lose the traffic that assumes xyz.com is your domain.
and not just from random visitors but important contacts like investors, who assumed we were at dropbox.com. even people who knew well that we were at getdropbox.com would routinely fire off emails to dropbox.com by accident.
the process sucks, but we're changing our name after wasting a lot of time hoping we could secure dropbox.com and going back and forth with the owner.