I wasn't there for the briefing but some of the articles about this seem to indicate that Google is already working with Apple to integrate this with the iPhone's native Maps app.
Google and Apple have a weird relationship as far as mobile goes. Apple can do really lame shit like blocking Google Voice and Latitude, but when it comes down to it Google will still force a smile and continue working with them because they want all the mobile search revenue.
lol, uh no. sounds like they mean it's up to apple to decide if they want to develop it since they screwed us over with other products why should we bother to develop more good ones on their platform. good for google, screw apple for not allowing google voice.
Google and Apple have a weird relationship as far as mobile goes. Apple can do really lame shit like blocking Google Voice and Latitude, but when it comes down to it Google will still force a smile and continue working with them because they want all the mobile search revenue.