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On PPI ... I don't think you'll lose users, but they might get a little lost. For PPI you could have some mouseover-activated points of reference.

I had trouble with memory and RAM for smartphones. Lots of marketing mixes them together so for an average customer, it might be more confusing than helpful.

I guess I would say: see if you can research what the most common distinguishing factors for a purchase are, stick to those.

It's a great tool. I can see using it for laptops. Harder for phones etc.



Doesn't seem to hurt Intel.

Perhaps it's different for Intel, because they have the advantages of brand recognition and being the market leader, but most of the information about their processors seem to be purposefully obfuscated. It's hard to get a straight answer about the differences between i5 and i7. Once you've dialed down to an i7, its even more muddled. An i7-4702EC sounds like it would be better than an i7-4700EC, right? Wrong.

http://ark.intel.com/compare/75555,75556

I'm an electrical engineer, and I don't know what a third of those specifications mean. How is the average consumer supposed to make heads of tails of it?




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