> This offer is available to startups that meet the following criteria:
> - In an approved Accelerator, Incubator or VC fund
Why is this a thing? Not everyone wants to build their startup through venture capital, or an accelerator. This just reinforces the existing "permission-based" startup ecosystem.
I really enjoy the dissonance between startup mythology (bold innovators who play by nobody's rules) and the very conservative reality, as expressed in eligibility criteria like this. Think different, in one of the approved ways.
Why this part of our industry is exempt from disruption, while everything else is fair game, is a source of constant wonder to me.
This is just Google's form of semi-automatic due diligence. Instead of them having to carefully vet each startup, determine that they're actually getting work done and are a real company and have at least some tiny bit of potential, they'll just defer to the accelerators and incubators to decide on that.
Remember they're giving away $100,000 of credit for free, so they have to make sure it's not being squandered.
I also agree that incubators and accelerators should never be seen as necessary to create a successful startup, and I don't think Google is claiming that either. This is just how they're handling risk. Remember this is a new platform for Google to make money, they're not just giving it away as charity.
I applied and received $500 in credit for free (also free access to online training and local events). To get 100k in credit would of course be nice, but I would have no way to spend that much in a year.
In the light of this two-tier startup program already existing a lot of comments in this thread become uninformed. Stop looking a gift horse in the mouth (unless it is a Trojan).
But the fact that they can make this an eligibility criterion speaks to the conformism in startup culture, and the gatekeeping role of a very small establishment.
The fact that they can make this an eligibility criterion speaks to the fact that they're giving you something you'd otherwise pay $100,000 for. If this deal is somehow keeping startups outside the gate then said startups must really have been screwed 3 hours ago when this deal didn't even exist.
This deal makes things worse for non accelerated/VC'd startups because now they're competing with companies who not only have funding but also have $100K in free hosting.
If you're trying to validate an idea, not having to worry about hosting costs for the first year or so could be a big deal. Especially if you're planning to sell out later to a larger company who has so much infrastructure already that hosting is practically free.
Hosting costs for validating an idea run about $10-20/month, not $10-20K/month. Get a shared webhost or VPS and run things on a single box. Even if you are using every programming productivity trick in the book (dynamic languages, 3rd party libraries, RDBMSes, etc.), there is no reason whatsoever why serving 20-100 users should cost $100K. Google had indexed the whole web and was serving most of the Stanford campus before they got their first check for $100K.
Do you think you could run a service equivalent to say Google Maps on $20/month hardware under the sort of load that might come from being on the front page of HN and reddit on the same day (Heck, even HN alone)?
Also consider if you are serving HD video or doing financial number crunching over a large data set in the background.
Remember that we're talking MVP here, not production service. If your service makes it to the front page of HN and then crashes under load, you go to YCombinator or some other accelerator, say "We built a service, it was so popular that it got to the top of Hacker News and then crashed under load. Here's the demo link, and we have a list of X thousand users who signed up to learn more before it crashed." You will be accepted, and then you will have access to the $100K in Google Cloud's program.
The one exception is if they feel that you lack the technical talent to build a scalable system even with hundreds of thousands of dollars in funding. In that case, they will tell you "Go find an ex-Googler or ex-FBer to be your technical cofounder and come back to us." In that case, $100K won't make much of a difference, you lack some critical skills to employ that $100K well. If that is your situation, well, I happen to be an ex-Googler with experience scaling Google Search who is in the market for a new project. I have my own ideas but would be happy to abandon them for something with demonstrated traction, so I would be happy to entertain e-mails (my address is in my profile) with a demo link and a spreadsheet with X thousand user signups.
If you need to run your service for longer than the few hours it takes to burn through all of the CPU/disk/bandwidth you can afford to be useful, or want to skip the incubator step it could certainly be useful to be able to apply directly.
It could also improve the value proposition for lower tier accelerators that might have a mentor network but lack the resources to support the infrastructure requirements of the most promising participants. If implemented properly, it should improve the visibility of regional players.
Nope. I would never pay $100k to Google as a startup, because there are more efficient ways to deploy that money.
I would, however, consider taking $100k in free hosting from google as a startup because making it free eliminates the cost consideration in hosting choices.
It's not keeping us out of the gate, it just that it reinforces the redefinition of startup to be "Silicon Valley VC type".
EG: 37 Signals would never have qualified, but they were a startup.
If you're actually spending $100k on hosting, one would hope you're making at least ten times as much. Otherwise, your engine of growth is fundamentally broken and you need to pivot.
Most startups need all the help they can get. Google has decided to provide help only to those who have sold their souls away. Seems rather evil to me.
In a way it is. Accelerators have become two things: Pitch training camps and old-boys networks. The focus seems to be all about polishing a pitch, and faking stats for whatever part of your business needs to be faked to show traction of some kind, so that you can pitch to the old-boy network on demo day, get some money and go to work for the accelerators backers partners.
Startups long ago stopped being about building innovative business, and about VCs employing a bunch of kids to work really long hours on bad terms to make the VCs rich.
I think it is a legitimate criticism-- not ad hominem-- to say the Bay Area model has produced a bunch of soulless startups. Though of course some do follow this path and still retain their souls.
I'm uncomfortable with your generalizations (though you did account for exceptions with your last sentence).
I guess I would not be so pessimistic and give founders the benefit of the doubt that they think they are building something innovative (a word that means different things to different people).
The summer YC class had a fusion startup and a fission startup if I recall correctly. That is innovation in my book. And I think most startups are trying to change the status quo even to a small extent.
And why does a startup even need to be innovative? In this great talk by the founder of Asana (http://ecorner.stanford.edu/authorMaterialInfo.html?mid=3117) the point was made that while they're not curing diseases their software helps the people that are stay organized and save time.
Obviously I'm jumping to a point beyond the notion of a soul.
Nice branding with "accelerator". What do you think one is trading for money? Even in a simple equity trade you are giving up more than just equity... you are also putting on a leash which will alter your original being. VC's and soul trading aside, it's the exclusion part that makes the deed evil.
And yeah, I expected down voting from a group of people flocking to a VC forum like HN.
OK how about they give away $95k of credit and spend the $5k difference on due diligence? Now obviously to some extent I'm being facetious as of course the economics don't work exactly like this, but Microsoft's BizSpark offers Azure credits and has managed to be free for years without abuse being a significant issue.
It seems likely that if Google made available an offering of, say, $100/mo with strings similar to BizSpark attached that it'd still be attractive to at least a few startups.
If someone actually spends all 100k of the credit, there is no doubt that the electricity involved cost more than 5k. There are certainly margins, but if the margin was 95%, then as Bezos says, "Your margin is my opportunity."
I feel obligated to point out that Microsoft Bizspark will give you free software/services for 3 years and it is "one guy working from his kitchen table"-friendly. If you're building things, they will give you stuff.
Bonus: You can help support underdog upstarts like Microsoft against uncaring tech titans like Google.
Wow, did they change the name of their thing again?
I am really leery of these various clouds. They are like architectural catnip-using them requires you to use an order of magnitude greater resources than you would on a single server, but it's really fun to assemble the moving parts.
I feel like some people don't fully recognize how much you can do on a single tiny machine in 2014 if you don't have 29 abstraction layers under you.
It's not just that the cloud stuff is inefficient, but that it's so much fun to write services across ten ephemeral nodes and play with all the cool tooling, instead of hanging your head and learning the simple apache config that will enable you to do the equivalent stuff on a budget linode.
Primarily, I hate to tell you, but Linode is now a "cloud" provider; "Cloud Hosting" is the headline on their homepage.
- Nothing stops you from running your full stack on a single large EC2 or GCE or Linode instance.
- Unfortunately, running your whole stack on a single server is a great way to experience a lot of pain when growing or when you write a runaway SQL query that burns all the CPU on the box and starves your Apache server, causing page loads to be multiple seconds and turning away potential users/customers/investors.
- Managing your own OS is a great way for guys who are great at writing Java but not experienced with Linux to have a ton of painful distractions that don't contribute towards building a successful product. Nobody's going to buy your SaaS app because your kernel is always up to date.
- The phrase "the server went down so we can't currently operate our business" drives me absolutely insane in 2014.
As part of the MSDN Ultimate benefit you also get $150/month of Azure credits. You also get the Linux rate on Windows VMs, and for dev / test purposes you can run any MSDN software at no additional charge.
I think the value of the platform lies in the fact that the time you spend in implementing a lot of the features needed for a large traffic/heavy load application (caching, load balancing, replication, storage, queries) is mostly saved by the framework and by Google infrastructure.
This time then can be spent in the actual product, which for a startup I believe it´s a good thing, since providing a good service is something expected by a potential user, but it´s not really going to sell your product.
It got me and 2 friends $150/month in Azure credits, and access to all the Microsoft stack.
They give up to $60.000 to Y Combinator startups and others, see this post:
"Hey guys, Felix from Microsoft here. Some of you may know me as the guy who's working with YC companies. A quick PSA:
We sponsor YC companies with $60,000 in free Azure usage.
Get in touch with me at felix.rieseberg@microsoft.com if you have any questions!"
I still haven't leveraged it like I should (we abandoned the project, but I hope to pick it up and take it to the MVP stage during a short vacation at end of this month)
Anybody who knows me knows that I'm not a Microsoft fan... I'm an old-school "open source" guy who thinks of M$ as the "Evil Empire" and that Gates/Borg picture is still kinda how I picture gates.
And I think BizSpark is a great program. IF you are interested in running on the MS platform, or want to integrate with MS "stuff" you can't beat it. Enrollment is simple and painless, it lasts for 3 years, etc. It's one of the things that I'll happily "give the devil his due" for.
There I said something positive about Microsoft. Now I guess I need to go click some rosary beads and say 3 "Our Stallmans" and 5 "Hail Raymonds". :-)
You mention it in passing, but it's very important. "Integration" is hard when you never have a copy, BizSpark is at the least, a free windows testing vm, why make it harder to test on windows.
Yes, that was our main reason for joining BizSpark, to be honest. We're a "pure play open source" company and absolutely favor running on OSS / Free Software platforms, and we encourage people to fun our products on Linux, a BSD UNIX, etc. But, in real-life, Windows, Office, Exchange, Sharepoint, etc. are out there, close to ubiquitous, and sometimes you have to work with that stuff. So BizSpark is a great way to get your hands on all of the MS "stuff" for testing, integration, etc.
Bizspark will also give you $60,000 worth of Azure credit. You have to get in touch with them and they interview you. Not exactly sure what their criteria are, but I'm part-time at a place that got the $60K Azure and it's been really helpful.
I think the point being made was that the technology everything is built on, is nix. Except Microsoft technologies. If you build something for nix it can be easily ported or inserted into Android apps, OS X apps, iOS apps, linux distributions, hosted anywhere, etc. But not easily ported or inserted into Windows or Windows server.
The same is true in reverse. You start using Microsoft technologies you are trapped there. So, they should really offer a lot more benefits at a lower cost than they are.
e: Glad I chimed in on this downvoted thread to say something completely evident. Thanks.
Migth sound good in theory but in reality not so much. Porting an app from iOS to Android. Rewrite. Using the google cloud apis and moving to amazon or azure. Rewrite. All vendors want platform lock in. The underlying tech is really fairly irrelevant.
Because this isn't free for Google, so they are expending resources building relationships with the customers they think are most likely to provide more business in the future; so they aren't giving to any small business, they are giving it to businesses that have been vetted by groups they trust and are receiving capital with some kind of plan for expansion that would grow the startup's business -- and therefore the business that Google would see from the startup if the startup stayed on Google's platform.
> Not everyone wants to build their startup through venture capital, or an accelerator.
Sure, but the cost to Google to vet each individual startup to see if they were the kind of potential customer they'd like to expend these resources for would drive up the cost of providing the service. Google isn't a charity, its a for-profit business.
$100,000 in service credits plus 1:1 technical architecture reviews plus 24/7 support isn't something even Google can afford to provide to everyone.
So they outsource the work of screening by instead screening a smaller number of accelerators, incubators, etc.
It's up to $100K credit, not all startups may use all of their credits. And this is not the cost to Google.
But nitpicking aside, why not have two tiers, one $100k for approved startups, and another with, say, $10k credit and with some support.
Google championed the idea that the road to classification success is a (relatively) simple algorithm paired with a lot of data. This way they could get hundreds, if not thousands of startups to hone their company success estimation algorithms.
If you don't have at least some approval process then people will just take advantage of your free credits by running minecraft servers or mining dogecoins.
There's a million people who could use this $100k to mine bitcoins, run personal servers, do scientific calculations, or more. Google isn't interested in those people: they want to lock in companies and keep them there as they grow quickly. If you worked at Google, what would you propose to catch these long-term valuable customers, without giving away a ton of free infrastructure?
As there is another million people bootstrapping their businesses. What they should do is to find additional criteria to augment the startup validation process. A very simple criteria would be to maintain a front-facing service that provides value to consumers, excluding: bitcoin mining, run malware, etc.
And who verifies these things? How often? And by what rules? And why bother, when just limited it to accelerator startups is much easier and most likely will pick up the majority of successful long term startups anyway? I don't like it either, but it's obviously a logical move.
By screening for "you are in an accelerator" you not only have ensured some due diligence has been done, but you also know someone else's money is on the line, so they will keep tabs on them.
University partnership? GSOC competition? AWS customers with high month-over-month revenue & traffic growth and less than 10 employees? There are many ways of triaging worthy candidates and involving the broader tech community, without further advantaging the already over-advantaged.
I'm in the early stages of planning a startup that we'll likely bootstrap. I would use Google's cloud if this was a thing, and probably not switch later because our proposed design doesn't leverage much in the way of AWS stuff (about the only thing is SQS, but that's hidden behind an AMQP facade).
We have an email address on the landing page for folks like you -- cloudplatformstartups@google.com -- ping us, send us details, we'll get you over and take care of you. It's really more for recommending the intermediaries but it's a way to contact us -- so take the initiative :) The sentiment here is largely correct -- accelerators, VC's and others provide a great way to prevent fraud and other issues that programs like these deal with. We also offer $500 credit vouchers for folks who want to tinker and we are working on other ways (stay tuned) for people who want to evaluate for free to do so.
Where are you seeing evidence of lock-in? Compared to the financial lock-in of having plunked down $$ on servers, most cloud players seem pretty open to me.
Starting a business was quite possibly the first thing in my life that I didn't need to ask anyone's permission for. You don't need Google's, YC's, or a VC's blessing to start. You might need it to get their money, but startup costs for many software companies are asymptotically approaching zero.
If I could change one thing about business culture in Europe, it would be this. You just start doing something and the paperwork, permits, accounting and so on can all come later. It's a wonderful feeling.
My impression is that you can't get started in the EU without at least a little up-front paperwork.
In NL it is like that. You can start a business personally and later convert it into a legal vehicle of your chosing, or not at all. When you want to claim back VAT there are some hoops to jump through, but a 'single proprietor company' without shares does not need an act of incorporation to be active.
You rarely need permits (if you sell food or medication or something like that you do), you will need to do your filings but you can usually get them deferred for the first year.
In the UK its actually easier to start a business than it is in the US, and the associated costs are significantly less.
*(as someone who has started companies in both the UK and US)
Appreciate your comment, but the act of starting the business is not what I was referring to. Obviously the cost of running a small startup is effectively zero for all practical purposes.
I'm talking about the VC/accelerator-backed startups that gain traction and mindshare, solely because of "permission" (otherwise stated "a nod") from VC's or accelerators, when other, better products may exist. The very fact that this program largely eliminates/discriminates against an entire swath of entrepreneurs who DONT want to move to Silicon Valley is closer to my point.
Google probably doesn't want every Kickstarter/Indiegogo project applying for the program. It's likely a risk thing; if the startup is backed by a "real" VC firm, that firm is taking most of the risk. Google is just providing a few extra rungs on the ladder others built.
It's effectively a subsidy to accelerators: $100K of risk capital being matched by $100K of hosting, doubling the initial runway for a startup which needs that level of capacity.
If revenue is 10X your server bills or is growing much faster than server costs, then you're exactly the customer Google wants for their cloud services.
The number of people who are in some way part of YC here are far outnumbered by those of us just reading the site, so, yeah, most of us are not really going to be directly affected by this.
For what it's worth, folks with their own unfunded startup are free to use services from other places. For people in an accelerator or funded by a VC, this is a meaningful service that could extend their runway a bit.
Of course, it also locks them into Google's ecosystem (practically) when they do hit it big - but I think that's obvious upfront. Why should Google, a for-profit company, gain nothing for its $100,000 (at most)? If you are in one of those accelerators and have a concern about being tied to Google, you're, again, free to go elsewhere.
It's how they're handling risk, so that they can give away the $100,000 in credit without having to spend a lot of time doing due diligence and confirming that a certain startup company is at least somewhat feasible.
This isn't charity, their goal is to lose money initially and make it up in the long run. They only want to give it to startups who will be likely to spend lots of money after year 1. This is a simple way of making sure the company has money.
This program is a scalable way to find growth startups that are validated and on pathway to revenue. It's not an open check book. If you don't meet the criteria for this program, I'm sure there are options for you. Google is actively looking for startups of all types and are willing to invest resources. I recommend talking with an account manager (ping me if you want a starting point).
It may be seen as a decent way for accomplishing due diligence. Most accelerator programs will check out the company, product and team. This also helps Google avoid being the first investor in as most accelerators usually invest in projects in their program. That being said, you can still use Google's services for free as long as you're below the cap.
A possible explanation might be that startups that have been selected in these accelerators have more potential to become successful businesses in the future (either in raising money or in building something people want). I mean, someone already placed a bet on them.
You get the free cloud for only a year. After that you start paying, and since you’re already there it’s very likely that you’ll proceed with Google. So, they’re not giving away anything, they’re just trying to grab market share before the competitors.
Completely agree ... Except from Googles point of view they will otherwise be in the position of deciding "real startups" from wannabes and then deciding which ones are most likely to succeed. At which point google becomes worlds biggest incubator.
But yes, I think many many governments could do a lot worse than say "have you got a business plan and two paying customers? Here have enough money to live on, got off the dole and we have 15% equity if you become the next standard oil."
> At which point google becomes worlds biggest incubator.
And Google has already setup and helped to setup a bunch of startup incubators, so it makes sense to leverage that investment rather than duplicating effort.
My partner and I feel this way, but we often feel entirely alone in the opinion. It's refreshing to see it written here, knowing that there are others of this mindset.
Yeah. This was pretty disappointing for me. I'm in the process of starting a company with a friend, but neither of us are 18 yet, so the chances of us getting into an accelerator or VC fund are next to zero (not that it's going to stop us from applying). We could have really used this service.
Oh well. I understand why Google is doing it, but it's still disappointing.
It's an image-search site. We have the core product (searches) about 99% finished. We're mostly trying to make the frontend as responsive and intuitive as we want it to be.
I want to work on it with my partner a little bit more before we get outside technical help. I'll keep you in mind, though.
Yep, I got really excited about this for our bootstrapped app www.staffsquared.com only to read the small print and realise we couldn't use this as we're not VC backed. Very frustrating.
Why is this a thing? Not everyone wants to build their startup through venture capital, or an accelerator. This just reinforces the existing "permission-based" startup ecosystem.