> No. Tracking is about allowing advertisers to better target people that they want to advertise to. A side-effect is providing you with 'better' services.

Those two are NOT exclusive. Targetted advertising only works because you the user find it more useful.

And, no, it's not about better ads, it's about better services. The vast, VAST majority of tracking is never used in targetted ads. Targetted advertising is a very wide net, not hyper-focused.