The point is, Apple does track you AND charges a premium. Google doesn't do both.
If you look at EFFF, Google has had your back longer with lobbywork before the EFF report came out ( https://www.eff.org/who-has-your-back-2013 ) as soon as that got popular last year, all of them upgraded their lobbywork (Apple)
Yes, now they all have 5 stars, but the EFF report first came out in 2011 without them knowing ( https://www.eff.org/who-has-your-back-2011 )... But there was a lot of hype about it last year, so they had to improve their "score-card".
If you look at EFFF, Google has had your back longer with lobbywork before the EFF report came out ( https://www.eff.org/who-has-your-back-2013 ) as soon as that got popular last year, all of them upgraded their lobbywork (Apple)
Yes, now they all have 5 stars, but the EFF report first came out in 2011 without them knowing ( https://www.eff.org/who-has-your-back-2011 )... But there was a lot of hype about it last year, so they had to improve their "score-card".
It sure took Apple long enough though :)