I launched a project a month ago (a desktop Windows app) and only had the Stripe checkout. Guess what? No one outside SV and HN has any idea what the heck Stripe is and half of them "don't feel like giving you my credit card info" even though it says right there that it goes directly to Stripe. So after 2 weeks I grudgingly added PayPal and added itsy-bitsy hard to find link to it on the checkout page... Drumroll... nearly 50% increase in sales!
This post makes me sad, but reminds me just how big of a technical gap there is between the valley, the early adopters across the country, the rest of the population in the middle, and then the older/lagging adopter generations at the tail. (I'm picturing a normal bell distribution here).
A lot of companies are creating solutions to problems the majority of people don't have yet, and I think the gap is widening.
Bear in mind it wasn't long ago that nobody had any idea who Paypal was...
I launched a project a month ago (a desktop Windows app) and only had the Stripe checkout. Guess what? No one outside SV and HN has any idea what the heck Stripe is and half of them "don't feel like giving you my credit card info" even though it says right there that it goes directly to Stripe. So after 2 weeks I grudgingly added PayPal and added itsy-bitsy hard to find link to it on the checkout page... Drumroll... nearly 50% increase in sales!