Given that "Why the Lucky Stiff" is a persona - a mask, that this guy has worn for a while, and that seemingly, he no longer wishes to wear, what are we supposed to call him? Jonathon, if that's his "official" name, seems as good as anything else, since he seems to have resigned from the "Why" role.
It's not his name. Zed posted a link on Twitter to somebody named Jonathan and insisted it was _why. It wasn't.
We're talking about why the lucky stiff. We don't know anything about the man that wore the mask. He was very good at keeping his personal life a mystery. So calling him why the lucky stiff makes sense, at least until/if we learn more about what's going on.
