Except I can choose to not visit an ad supported website, yet I cannot stop getting postal mail. I get literally zero benefit from postal mail deliveries (it's all, 100%, junk) and am forced to pay serious money every month to drop off ~30lbs of postal mail at my town's recycling center. Whatever service they claim to provide would be better done by UPS and FedEx for a lower overall cost to the recipient. Let the junk mailers all go out of business.
in germany you get paid if you bring paper to commercial recycling centres. virtually nobody does it though, because the regular municipal waste disposal picks it up for free. and yes, it really is free, you only pay for disposal of unsorted waste, which goes in a different bin.