A week or two ago I sent hundreds of messages to my customers, warning about Heartbleed and noting what measures we'd taken against it.
That mail was unsolicited. Not overtly solicited, anyway. Sure, it falls under the "we may contact you from time to time about yadda yadda" but people only know that if they actually read our Terms & Conditions. A normal person with an important mailbox and a convenient spam-button doesn't always have time for such careful consideration and nuance.
Heck, to make sure the mail reached the recipients, and to avoid getting my domain flagged (and this is for a very legitimate message!) I used a 3rd-party mail service. It sucks that I even need to do that just to communicate with my customers.
I suspect one or a few of my customers may have marked that message as spam, too. Because, whatever it was (didn't read, just glanced at subject) they didn't expect it so it must be spam.
A week or two ago I sent hundreds of messages to my customers, warning about Heartbleed and noting what measures we'd taken against it.
That mail was unsolicited. Not overtly solicited, anyway. Sure, it falls under the "we may contact you from time to time about yadda yadda" but people only know that if they actually read our Terms & Conditions. A normal person with an important mailbox and a convenient spam-button doesn't always have time for such careful consideration and nuance.
Heck, to make sure the mail reached the recipients, and to avoid getting my domain flagged (and this is for a very legitimate message!) I used a 3rd-party mail service. It sucks that I even need to do that just to communicate with my customers.
I suspect one or a few of my customers may have marked that message as spam, too. Because, whatever it was (didn't read, just glanced at subject) they didn't expect it so it must be spam.