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The followup text:

"Our team performed brilliantly in the month leading up to our launch at the South by Southwest festival; they worked day and night. Now I look for major events that we can all work toward every three months. It’s a great way to keep everyone pointing in the same direction and working fast."

Ugh, I'm really not sure this founder learned the right lesson here either. I'm hoping there's an unspoken here that deadlines are being set in a less-arbitrary method grounded with a technical reality check.



"The death march was a complete success!"




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