Aesthetics is another (arguably more marketable) aspect of car sound.
Have you seen The Dilemma? About two guys (tech founder and business founder) working on a system for giving traditional muscle car sound to electric cars. (And some romantic comedy type stuff too.) When I saw it I thought - that idea would really fly. Whilst silent cars may be great for the majority (especially those living near busy roads), there is still a sizeable group that will pay extra for a great engine/exhaust note combo. See also recent criticism about the sound of the new hybrid Formula 1 engines, including from world champ Sebastian Vettel "sound like sh*t". There's a definite market there, but obviously depends on the electric car market itself.
Have you seen The Dilemma? About two guys (tech founder and business founder) working on a system for giving traditional muscle car sound to electric cars. (And some romantic comedy type stuff too.) When I saw it I thought - that idea would really fly. Whilst silent cars may be great for the majority (especially those living near busy roads), there is still a sizeable group that will pay extra for a great engine/exhaust note combo. See also recent criticism about the sound of the new hybrid Formula 1 engines, including from world champ Sebastian Vettel "sound like sh*t". There's a definite market there, but obviously depends on the electric car market itself.