You could focus first as a search engine for everything baby or medical related. As a new dad I can't even count how many times I've searched for something like "what temperature should I bring my baby to the er" and find pages of mommy blogs and user comments. In instances like those I need accurate instant answers, not page after page of "my son had a 103 fever for 6 days and we didn't bring him to the doctor and he seems fine".