The design is clean but think about the message you are sending to visitors of the site. Right now (ignore whatever is in the video. i''m at work and can't watch it and you have to assume there are others that won't watch it as well), you're telling them what the software does, which forces them to see how it fits in to their lives. Tell them exactly how this fits into their life/current practice/problems.

If you know someone who has successfully used this and found it beneficial include a small feature on them. Or do it on multiple people. Visitors will get to see some of its applications and also testimonials are a great way to build trust quickly.

Good luck!

I agree. The messaging should be focussed on the BENEFITS, not the features. Right now I'm seeing that I can run test more easily without using code...but how does that help me? Why do I need to run test? How will it help my business? What kind of results can I see? Focus on the benefits and solving my problems rather than what the app actually does.

I believe that a fresh set of eyes help, so this is my first impression from the landing page:

Wow, nice design...

Hey, that huge gray block is probably supposed to hold a flash plugin, too bad I (and many people) disable automatic execution...

Let's check the headline: "Web Automation That Just Works, No Code! Nothing to Install! No Virtual Machines!"

Web automation of what? Is it something like Windows Azure WebJobs?

Let's check the bullet points... Oh, it seems to be about TEST automation. Test of what? Web applications, I suppose.

There's some nice feature information on the page. Interesting, let's click on the blue links to find out more. Oops, they're not links.

I hope this helps. Congratulations and good luck!

Thank you very much for the feedback! Very good and true points indeed!

This describes my thoughts very accurately.

Step 1: Either add more info to this HN post through the comment section provided below the title, or make your submitted post a link to your home page. You are asking people to copy paste here.

I suggest you open up your platform when you advertise on HN. There is no need to lock it up behind a beta invite while soliciting people's help here.

Thanks! The link is: http://www.browserstage.com

I also read somewhere that non-link posts like yours are given a lower value/priority in the HN ranking algorithm and fall off quicker.

Unfortunately I cannot add the link now ... But we'll make do :-)

I think it all made sense and looks good. I signed up for a private invite. Congrats on the tool. I definitely see value in it!

Thanks!