1) The vending machine doesn't exist in the way it's presented
2) He never actually performed substantive experiments
3) The few trials he actually did were total failures
* and mostly involved captive crows, indoors!
4) What little real research exists is not his
* The actual researchers divorced themselves from him
5) He's a new media douchebag in ITP at NYU, not a biologist of any sort
The whole thing is Gladwellian just-so bullshit on so many levels, and the hype from the NYT and TED really pushed it over the top.