People keep telling me that research I'm doing with some friends overlaps with what these people are proposing, so I've spent a little time trying to figure out what they do and how they do it from their website. I haven't yet played with their client or anything like that.

I really can't see any substance here. The name is also sort of darkly humorous: they've clearly poured a lot of effort into (at least marketing) what they're doing, but have yet to realize that they're just tilting at windmills.