Exactly--any significant competitor to Dropbox faces the same technological challenges and risks that Dropbox faces now.
So let's say that users are as fickle as the article implies. They have a little problem, so they jump from Dropbox to a new competitor. Then they have a little problem with the competitor...so they jump on to the next startup service? And the next? And the next?
People are not dumb; they know that similar products face similar challenges. If data loss is possible with Dropbox, it will be possible with a Dropbox competitor too. Maybe even more likely, if the competitor is an unproven startup.
So let's say that users are as fickle as the article implies. They have a little problem, so they jump from Dropbox to a new competitor. Then they have a little problem with the competitor...so they jump on to the next startup service? And the next? And the next?
People are not dumb; they know that similar products face similar challenges. If data loss is possible with Dropbox, it will be possible with a Dropbox competitor too. Maybe even more likely, if the competitor is an unproven startup.