I would like to know who told them that it's physically impossible for software to turn a radio on, look for other radios nearby, pair, and then send data.
Because that's basically what radios (and the software that controls them) are designed to do.
Hence the debate about whether or not Apple or Microsoft will allow this into their app stores. Interestingly enough, this uncertainty is not mentioned in the Risks section of their Kickstarter page. They're promising software that could very likely never be allowed to be used by the majority of the people funding it.
Because that's basically what radios (and the software that controls them) are designed to do.