If you were otherwise already going to buy a Nissan Versa, you can now get a $1000 Amazon gift card thrown in for free. You're still buying from the same local dealer, you're still negotiating the price yourself, you just get this bonus for starting the transaction through Amazon.

Doesn't the dealer know you've got a $1k gift card on the line? Don't they factor that into the negotiation? Normally, the dealer has to compete on an even playing field against every other dealer within 40 miles.