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> but isn't it a little apples to oranges?

Not really. Twitter is just as good for identity as Facebook, if not more so, since they can more easily verify identity with mobile accounts, which is how most people access twitter.

On top of that, they have a lot of engineers working on how to parse messages with slang and code. So even though there is not purpose-built UIs for events and picture sharing, Twitter and Facebook both solve the same need for 3rd parties.



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