The modern electronic gadget focus on "thinner" is similar in thought to the "longer, lower, wider" focus of cars from the late 40s and 50s. It gives marketers and salespeople something to talk about. Customers want to hear about "What's new" and not about a perfectly serviceable alternative that has been on the market for years.
For six years of my life I owned a Snap-on Tools franchise. Every week people would jump on the truck and ask "what's new?" and then purchase the same sockets that have been made for 90+ years. "Thinner" is just the latest talking point. If it wasn't "thinner" it would be something else. I would see my customers on a weekly schedule, and I was asked "what's new" 100 times a week. If a marketer wanted to give me the words to tell the people who asked that question, then I would gratefully accept as a salesperson, unless I could think of something that would work better.
If you would like a thin case, I am getting this rolling http://sascase.com Apologies for the blatant self promotion.
"Thinner" is also a good sales talking point because unless you know a lot about computer hardware it sounds self-evidently better. Why wouldn't you want something you carry around to be easier to carry? To the average person it's a no-brainer, because they don't connect "thinner" to things like "smaller battery you have to pay $100 to have pried out when it dies."
For six years of my life I owned a Snap-on Tools franchise. Every week people would jump on the truck and ask "what's new?" and then purchase the same sockets that have been made for 90+ years. "Thinner" is just the latest talking point. If it wasn't "thinner" it would be something else. I would see my customers on a weekly schedule, and I was asked "what's new" 100 times a week. If a marketer wanted to give me the words to tell the people who asked that question, then I would gratefully accept as a salesperson, unless I could think of something that would work better.
If you would like a thin case, I am getting this rolling http://sascase.com Apologies for the blatant self promotion.