This needs to be analyzed from a revenue viewpoint. How much money does someone make when I search for how good the finale of breaking bad vs when I search for car insurance or home mortgage rates. Both searches are likely to some revenue but it's hundredths of a penny vs thousands of dollars over the lifetime of the customer.

Is google becoming less likely source for some searches? Maybe

Can I buy car insurance or get a mortgage on Amazon? Not yet.

The day I can go direct to Amazon for these items is a scary day for google.