Once you add the second guy in, it becomes social.
When you add in guy #3, that's when the exponential growth happens and you achieve virality, but without guy #2 it would just be guy #1 still doing his own thing.
If we were taking this into online traffic terms I would say guy #1 is the founders, guy #2 is initial traffic that comes from advertising and being mentioned elsewhere, guy #3 are referrals from guy #2 and is the real organic growth.
While guy #3's are important for organic growth, its the guy #2's that validate guy #1. Without guy #2's hanging around, guy #3 wouln't have joined in.
So guy #2's are really the pivotal point. Like PG would say, find users that are really passionate about your product.
Guys were coming and going, but he was the one that stuck around and with such passion to get guy #3 to jump in.
Instead of copying/directly interacting with Guy #1, he instead made the idea of "Dancing on the hill" his own. That's when Guy #3 joins in, because he makes the dance his own aswell.
Perhaps there's a thought in there, about giving people the freedom to make something their own.
Once you add the second guy in, it becomes social.
When you add in guy #3, that's when the exponential growth happens and you achieve virality, but without guy #2 it would just be guy #1 still doing his own thing.
If we were taking this into online traffic terms I would say guy #1 is the founders, guy #2 is initial traffic that comes from advertising and being mentioned elsewhere, guy #3 are referrals from guy #2 and is the real organic growth.
While guy #3's are important for organic growth, its the guy #2's that validate guy #1. Without guy #2's hanging around, guy #3 wouln't have joined in.
So guy #2's are really the pivotal point. Like PG would say, find users that are really passionate about your product.