In general, this type of mindset is important, especially for company founders. It's not so much "PR" or "sales" or "marketing", but more about understanding what's important to the target audience, and explaining why what you're offering is a good fit for what they want.
VCs, business partners, employees, customers...they all have a different perspective on the world, and it's hard to be successful in business if you're unable to get your message across.
Thanks. It's been a ton of fun learning to teach story-telling to engineers/CTOs. Every good developer cares about an interesting engineering challenge, but nailing the quick story around it can be slightly challenging sometimes.
In general, this type of mindset is important, especially for company founders. It's not so much "PR" or "sales" or "marketing", but more about understanding what's important to the target audience, and explaining why what you're offering is a good fit for what they want.
VCs, business partners, employees, customers...they all have a different perspective on the world, and it's hard to be successful in business if you're unable to get your message across.