Traditional (i.e. Paul Rand era) logo design was trying to distill a company down to a minimal essence. Having bevels leaves in a decorative element that makes in non-minimal. That it should look good in 1 color is fundamental to traditional logo design.
Yes, but it is going to be used on the screen 99% of the time, you say. But people who violate that rule end up with logos that are just a little bit tacky to a graphic designer.
Yes, but it is going to be used on the screen 99% of the time, you say. But people who violate that rule end up with logos that are just a little bit tacky to a graphic designer.