Yep, those were all points I noticed too. For example:
* the CTA is below the page fold which means LOWER conversions. It's also grey. I didn't see it during my first scroll. Perhaps changing the button to the yellow used in the picture would work.
* the sign in button should readily have a "sign up" button next to it
* the pricing link isn't really a link, like you said. I didn't even realize it was until I read your comment. I think that pricing should be available right below the page fold after the CTA, much better placement.
* the main image on the page is pretty low-res, I think it'd make more sense to blow it up so you can see the detail and overlay text over it (but so that the legibility of the text doesn't decrease)
* the wall of text is something I never really read. I always take note of successful products and how they convert. Both mailchimp and basecamp and many others keep their home page a single page site, unscrolling for the most part.
* the CTA is below the page fold which means LOWER conversions. It's also grey. I didn't see it during my first scroll. Perhaps changing the button to the yellow used in the picture would work. * the sign in button should readily have a "sign up" button next to it * the pricing link isn't really a link, like you said. I didn't even realize it was until I read your comment. I think that pricing should be available right below the page fold after the CTA, much better placement. * the main image on the page is pretty low-res, I think it'd make more sense to blow it up so you can see the detail and overlay text over it (but so that the legibility of the text doesn't decrease) * the wall of text is something I never really read. I always take note of successful products and how they convert. Both mailchimp and basecamp and many others keep their home page a single page site, unscrolling for the most part.