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You mean, letting the new feature go viral naturally rather than just blasting it to every person out there?


That's part of it. I was looking at it more from a computation/energy-efficiency perspective.


Yeah, I'd even be interested in knowing if Facebook breaks down their server costs to that level of detail, e.g., the operational cost of Algorithm A versus Algorithm B.

Since capital expenditures seems to be a big part of their costs they might just be that detailed.




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