That was a long, windy read for … no clear argument and a ton of begged questions. Spammers have been trying to get backlinks since the 90s – no evidence that this has suddenly become unmanageable. There's a flat claim that nobody makes legitimate backlinks any more, which is both completely unsupported and transparently wrong.
“Destruction of the Web” is a bold title for what appears to be a minor kerfluffle affecting only web marketing types trying to scam search engines. If you produce decent content or something else useful, you can ignore it and carry on: back links will take care of themselves as they have for the last couple decades.
Put another way: the link-bait title got me to click but the anemic post left me less likely to come back and uninterested in sharing. Fix that if you want better search engine rankings.
“Destruction of the Web” is a bold title for what appears to be a minor kerfluffle affecting only web marketing types trying to scam search engines. If you produce decent content or something else useful, you can ignore it and carry on: back links will take care of themselves as they have for the last couple decades.
Put another way: the link-bait title got me to click but the anemic post left me less likely to come back and uninterested in sharing. Fix that if you want better search engine rankings.