It's not about the name as an abstract concept, or as something you have to look at on the screen. It's saying it out loud that's the problem. It's a perfectly good symbol for representing the concept, but it's not a very good word for using. It's awkward.
I imagine it's easier to soften the Ks with an american accent. For an english person putting two of them in a row like that is just, shall we say, taking the piss.
Perhaps it's not specifically the glottal stop, but there is certainly some articulatory havoc going on when I try to say your search engine's name out loud. I have to bounce my tongue off the roof of my mouth twice in quick succession in a way that's never normally required and it feels quite unnatural.
(Google, on the other hand, is literally fun to say, even though it's a silly word, and hardly professional.)
Thinking about it, the reason UK people don't like it might be to do with the https://en.wikipedia.org/wiki/Glottal_stop
I imagine it's easier to soften the Ks with an american accent. For an english person putting two of them in a row like that is just, shall we say, taking the piss.
Perhaps it's not specifically the glottal stop, but there is certainly some articulatory havoc going on when I try to say your search engine's name out loud. I have to bounce my tongue off the roof of my mouth twice in quick succession in a way that's never normally required and it feels quite unnatural.
(Google, on the other hand, is literally fun to say, even though it's a silly word, and hardly professional.)