I think he was trying to say that current competition is incredibly trivial.
I think the Google streaming service utilizes Google's ability to personalize tastes pretty well. At least, so far, it's exceeded my Spotify and Rdio experiences.
I was pretty surprised when I loaded up the free trial of Google Music All Access and right off the bat it suggested some smart playlists that I really agree with. It took me weeks/months on other services to get that level of recommendations.
But that being said, I do have my music collection on Google Play Music and listen from there, so Google had a head start already.
I think the Google streaming service utilizes Google's ability to personalize tastes pretty well. At least, so far, it's exceeded my Spotify and Rdio experiences.