I couldn't disagree with this more. It really depends on the product and market!
IF you know people will want your product. OR are going after a mass market with a better X OR need to get up the App Store charts (hit based apps)? THEN aim for a huge hard-launch. A big product launch in this case is pretty much mandatory.
IF you are not sure people will want it OR are searching for product/market fit THEN defer launch.
Always launch! Depending on the product/market sometimes you go big other times you fly low with a soft-launch.
IF you know people will want your product. OR are going after a mass market with a better X OR need to get up the App Store charts (hit based apps)? THEN aim for a huge hard-launch. A big product launch in this case is pretty much mandatory.
IF you are not sure people will want it OR are searching for product/market fit THEN defer launch.
Always launch! Depending on the product/market sometimes you go big other times you fly low with a soft-launch.