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Yeah, at many B2B product or marketing companies, I assume the sales folks are heavily compensated based on commission while the CEO and founders are getting more equity (but possibly lower pay than a lot of the sales people).


Definitely true for sales folks at B2B companies- total comp can sometimes eclipse CEO when adding commission. My piece is focused on salary, not commission, cash bonus, and equity. Surely, a more complete picture of total comp is more valuable, but the scope of the piece was just focused on salary.


Then I think the article should explicitly point out that salary is only a piece (and perhaps not the largest piece) of total cash comp. Otherwise it is very misleading to the naive reader.


check the bottom, italicized portion of the piece. notes that the piece only focuses on one portion of compensation.




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