The creator is a hacker and teaches for treehouse. He's also gotten some fairly prominent techies to play test so there is some good will in the community. The interesting bit, IMO, is that it's now pretty feasible to have manufacturing/product design as a hobby rather than vocation.
I admit I didn't look further than the connection "account less than two weeks old, never contributed, is the game's designer".
For the interesting bit, it's sadly pretty absent: there's no "story" to this, no angle. Just "look at my KS" and even on the KS page, no story, nothing about the creators,...
