NextBus was an east bay startup in the first dot com boom, actually, and my second job out of college. Muni was one of the launch installations. We were watching stuff like this (albeit with a decidedly clunkier hand-cooked map instead of Google integration) way back in 2000. I left in 2003, and they were acquired (without profit -- only investor shares were converted) a few years later.

Still, we didn't fail spectacularly, which says something. And going on 15 years later it's fun to see a bunch of my old code still running and doing useful things for society.