I would agree. I don't use social media to see information about brands. I want to see my friend's activity, not advertisements. That's why I deleted my Facebook account and just use Path and Instagram, which so far don't have a big focus on promoting brands like Facebook and Twitter do.
Social networks are for connecting with friends, and I'm not friends with LucidChart or Coca-Cola, or any other brand for that matter. Some brands I respect because of the value they offer, but I would never consider them to be my friends. Hence it grates on me when companies try to use social media to connect with me as if they are my friends instead of just providers of quality goods and services, which is what I really want from them.
Social networks are for connecting with friends, and I'm not friends with LucidChart or Coca-Cola, or any other brand for that matter. Some brands I respect because of the value they offer, but I would never consider them to be my friends. Hence it grates on me when companies try to use social media to connect with me as if they are my friends instead of just providers of quality goods and services, which is what I really want from them.