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This article was obviously not written by a creative person. I can't wait for their article on how to manage "nerds".

"Surround them by semi-boring people"

This might be true if your define "creative" as "primadonna who can't handle being challenged". I think there is a real synergistic effect when creative people collaborate.

"Pay them poorly."

Low pay will motivate them alright- to find another job.

I believe those studies found that if you started paying someone for something they were already doing for free (i.e. they didn't consider it work), you reduced their motivation. I don't think those studies can be construed to mean that paying someone below market will make them more motivated.



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