Why is Google getting into this? I don't see the value in this. I agree they will get my day to day purchase data but is it worth going through the hassle of launching a physical delivery service? Its just not scalable as quickly. It consumes way too many resources and is a mess to handle the logistics and at the end of the day the margins cannot be high unless they are also selling the goods themselves. Will it be competing with Amazon soon?

If not unless my daily purchase data can offset that revenue somehow I don't see how they can sustain this for long.