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This idea is great in concept, but has been tried before in several versions and has yet to gain traction. I believe in the social arena, no one has found a viable solution yet.

The real crux of this (at least one crux, if you see this more as a gimic dating then you may view it another way) is creating a verified online image / reputation. This site simply applies that to dating, with the idea here being you are not creating the profile so it is by definition verified by other people who created it.

I had friends who attempted a social network startup based on this idea. The obvious problem you run into is the temptation by friends to write jokes / things that are untrue, which I think actually increases with a site like this. I absolutely want to see who starts reaching out to my friends after I write describe them as "Avid Harry Potter fan, captain of the local quiditch team" and add a status updates like "He's in a bad mood today, very upset he scratched his wand yesterday". Our friends attempted to put some legitimacy behind their site by requiring you to accept statements before they were publicly viewed, but then you lose a lot of the legitimacy / verified nature of the profile.

Eventually they pivoted to the professional arena, with recommendations by professionals, professors, etc. People who by the nature of your relationship are more likely to respond accurately. There are issues with this model as well, such as co-workers who you pissed off writing bad things, selection bias if you get to pick who reviews you (anonymous helps that) etc, but I think there are significantly inherent advantages in the professional arena. But even in that area, I don't think the main "issue" has been resolved.

This is definitely a concept with real business potential should it be mastered; it solves a "real-problem" which many startups do not (with the specific application here being online dating, but there are 20 other great applications which could become viable businesses). I certainly do not mean to discourage the work done (I think the site actually looks good in form and function), but it is my opinion a tweaks on this current model will not emerge as solutions to the broader reputational verification issue online. I believe an outside the box and completely different solution will emerge in this area.

What do people think? Is anyone familiar with a version of this model that really does work? Or has anyone seen another model which solves this issue and works?



That's interesting, would you mind posting the link to the site or name of the company that was doing this before? Would love to check them out.

I think it's something we're opinionated on: dating doesn't need to be a serious business. It's okay to be humorous, and that's also being honest. If your friends joke around and are sarcastic, you like their sense of humor, and it communicates implicitly "these are the kind of friends I have, if you don't like them, we might not get along."

There's a difference between nasty comments/bullying and sarcasm, and we'll allow bad stuff to get flagged and take it down.




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