>To assume that your customer must be intelligent is the biggest mistake you can ever make.
It's not about customers being less intelligent than you; that's an arrogant stance to take in these kinds of situations. Lots of people are intelligent enough to understand how batteries work -- or how computer programs work -- if they should choose to spend the time and effort it would take to do so.
But they're not choosing to do so. They're not your R&D team. They're your customers, and they're paying you big money for something that will make their lives easier.
In this case, they're paying for a car that's going to get them from point A to point B with no hassles, so they can focus their intelligence on problems of their choosing, not on problems with your product.
It's not about customers being less intelligent than you; that's an arrogant stance to take in these kinds of situations. Lots of people are intelligent enough to understand how batteries work -- or how computer programs work -- if they should choose to spend the time and effort it would take to do so.
But they're not choosing to do so. They're not your R&D team. They're your customers, and they're paying you big money for something that will make their lives easier.
In this case, they're paying for a car that's going to get them from point A to point B with no hassles, so they can focus their intelligence on problems of their choosing, not on problems with your product.