Some projects like Lockitron aren't allowed anymore, so that's a big reason for them not using Kickstarter (and app.net I don't think was allowed either). But another reason is that Kickstarter is US/UK-only, and with the Crowdtilt API on the backend of this version it's international.
In addition to that, with this wordpress-style version, you get to use your own URL/and customize the branding if you want, the users become your users, it's your credit card processing (so you get that data too for future up-sells or feature purchases), and it saves you from paying the Kickstarter fees (this one is free, and Kickstarter charges up to 10%).
In addition to that, with this wordpress-style version, you get to use your own URL/and customize the branding if you want, the users become your users, it's your credit card processing (so you get that data too for future up-sells or feature purchases), and it saves you from paying the Kickstarter fees (this one is free, and Kickstarter charges up to 10%).