I'm tired of pogo-sticking in and out of the various apps to get one thing done. For example, if I get an email asking if I'm ok to meet at 3pm on Friday at Joey's Cafe. Today, I need to jump to my calendar app, see if I'm available at that time. I also need to check where Joey's Cafe is located via Google Maps, so I can make it over there after my 1pm meeting. I also need to jump to my task manager app to remind myself to prep notes in advance of the meeting.
The vision painted here is to move swiftly between the core things you do the most. Whether or not the execution is sufficient, it's hard to say without trying it out in person. But the BlackBerry Hub looks like a good start.
I find this to be an incredible annoyance on iOS, particularly iOS 5 and earlier, but I have to say that Android really nails this experience with the 'intent' model - I don't think twice before opening Google Maps directly from a Google Calendar event that was itself created directly from an email that I read in my inbox.
The vision painted here is to move swiftly between the core things you do the most. Whether or not the execution is sufficient, it's hard to say without trying it out in person. But the BlackBerry Hub looks like a good start.
http://www.theverge.com/2013/1/30/3929760/blackberry-z10-rev...