I think it's a positive to not dilute their brand into segments. They want 'Blac...

		loceng on Jan 30, 2013 \| parent \| context \| favorite \| on: RIM Changes Company Name to BlackBerry I think it's a positive to not dilute their brand into segments. They want 'BlackBerry' being talked about - not RIM and Blackberry. It's simplifying, decluttering.