It's an identity. What does Apple mean? An identity. | Hacker News

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		BaconJuice on Jan 30, 2013 \| parent \| context \| favorite \| on: RIM Changes Company Name to BlackBerry It's an identity. What does Apple mean? An identity.

nchlswu on Jan 30, 2013 [–]

The problem here is all the accrued Brand Equity was for the BlackBerry brand/identity, not RIM's

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