This was reported 1 week before by huggingface. It was in no way PR-ish or marketing friendly to the closed labs. They said, in no uncertain terms, that they couldn't use the paid APIs to properly assess the intrusion, as they were blocked when trying to send logs and IoCs to these paid models. They made a point of saying that they had to use open models running on-prem.

Whatever oAI might have said about the incident, and their PR spin bs, the facts here are not in contention. This is not a marketing stunt in any way. Stop "parroting" this every time something happens. It gets stale.